Quality and compliance

With content changing every day, how do you ensure your standards are being effectively deployed on every page of your site?

• Are your websites meeting your accessibility targets?
• Can your visitors accomplish their goals quickly and efficiently?
• Is every site on-brand and on-message?
• Is every page optimised for search engines?

ActiveStandards automates the quality assurance process, ensuring that your standards are consistently implemented and maintained throughout the website lifecycle.

The platform comes with a comprehensive library of best practice compliance checkpoints providing everything you need to secure a standards-compliant, high quality web presence. The library is continually updated to reflect the latest technical and legal specifications.

We also create custom checkpoints to ensure your sites stay compliant with your unique corporate brand and visual standards.

Click on a link to view more information about the different areas of standards we cover.

Subject	Subject
Accessibility	Search engine optimisation (SEO)
Brand	Site integrity & broken links
Editorial	Spelling (multi-lingual)
Legal	Usability
Mobile web

 

Accessibility

With ActiveStandards, you can ensure your websites stay compliant with your organisation's accessibility targets, and that all users can access your website information and functionality regardless of disabilities or the browser and platform they are using. Accessibility is legally mandated in many countries.

The Web Content Accessibility Guidelines (WCAG) are the de facto standards for accessible web design. ActiveStandards fully supports WCAG 1.0 and 2.0 guidelines.

Subject	Subject
WCAG 1.0 and 2.0 accessibility guidelines

 

Brand

As part of the ActiveStandards set-up, our web standards architects will create custom brand and presentation checkpoints from your guidelines to ensure your site stays on-brand. For example:

Subject	Subject
Fonts	Brand colours
Template rules	Content presentation rules

 

Editorial

Editorial checkpoints are designed to promote the clarity and consistency of your content, and ensure it has been correctly optimised for on-screen viewing.

Subject	Subject
Corporate terminology	Use of headings and sub-headings
Prohibited terms and phrases	Writing style and content length
Language clarity and consistency

 

Legal

ActiveStandards' legal checkpoints are designed to protect your property and help you control risk.

Subject	Subject
Data protection	Intellectual property protection
Privacy policies	Corporate disclaimers

 

Mobile web

ActiveStandards mobile web checkpoints are designed to ensure your content is correctly formatted for mobile platforms and optimised to deliver an effective user experience.

Subject	Subject
Optimised content formatting	Optimised image specifications
Coded for accessibility	Use of hyperlinks

 

Search engine optimisation (SEO)

SEO checkpoints are tailored to ensure your sites stay compliant with your search engine optimisation strategy, and help you deliver more traffic through better results.

Subject	Subject
Effective use of title tags	Metadata usage
Proper use of page headings	Effective use of link text
Use of keywords on top pages	All internal and external links to each file and web page

 

Site integrity & broken links

Site integrity checkpoints ensure a clean, solid foundation for your site, with all key components in working order.

Subject	Subject
Broken links	Correct use of inline code tags
Mandated code tags and template components	Identification of "orphan" files

 

Spelling

ActiveStandards' multi-lingual spell checker detects misspellings - even on multi-language pages.

Subject	Subject
Multi-lingual spell checker

 

Usability

Usability checkpoints ensure website visitors can accomplish their goals quickly and efficiently, creating happier users and more conversions.

Subject	Subject
Pages structured for readability	Consistent hyperlink standards
Language clarity and consistency	Maximum image dimensions and file sizes
Correct integration and signposting of downloads and rich media