Global website governance:

Industry speakers

• David Green
  Global eMarketing Director, Deloitte
  
• David Pullinger
  Head of Digital Policy, Central Office of Information
• Simon Lande
  CEO, Magus

The agenda

In the current economic downturn, it's never been more important to maximise the return on your online spend. Managers are under pressure to "do more with less";  to optimise website performance and demonstrate ROI to senior management.

This session is a valuable opportunity to learn smart strategies for global website governance from organisations  facing a common challenge: how to manage a complex, multi-editor web estate.

• Deloitte: David Green will describe how to use metrics to build your business case: demonstrate clear ROI, validate your budget, and secure executive leadership support for web programmes and online investment
• Central Office of Information: David Pullinger will share his experience in multi-site governance and in setting the strategy and standards for the government's web estate
• Magus: Simon Lande will provide an introduction to the Semantic Web, and show how managers can benefit from this leading-edge technology to optimise content, reduce risk and streamline website governance

View full agenda »

Who should attend?

Any manager with responsibility for a large website or a multi-site web estate will certainly benefit from this stimulating session:

• Web managers
• Brand managers
• Marketing managers
• Corporate communications directors
• Web development directors

Companies that attended our last event, included:

Companies	Companies
ABB AEGON AET AstraZeneca ATOC Baker Tilly Bardell Consulting Bovis Lend Lease Bowen Craggs & Co British Council BT Group Bupa Business Link Cable & Wireless CBS Outdoor Cobham Coutts Group Deloitte Digitas Directgov DMH Stallard e-acumen Ernst & Young Fortune Cookie	Hilton International Jardine Lloyd Thompson Group John Wood Group KPMG Lloyds of London Lloyds Register London Connects O2 Office for National Statistics Qualifications and Curriculum Authority Royal Bank of Scotland Group Scania SDL Shell International Simmons & Simmons Smith & Nephew Society of British Aerospace Companies Specialist Schools and Academies Trust Standard Life The British Standards Institution Unilever Vamosa Wolseley