Managing and controlling your enterprise web presence

Welcome
Continental breakfast

Introduction
Simon Lande CEO Magus
Website governance 101. What it is, why it matters, and the key challenges facing enterprise web managers today.

Defining success: How well is your website doing its job?
Dan Drury, Director, Bowen Craggs & Co, producer of the Financial Times Bowen Craggs Index of corporate website effectiveness

Websites are expensive, and return on investment is hard to pin down. What is needed is a way of judging whether a web presence is as good as it can be, both in business value terms and relative to its peer group. The Financial Times Bowen Craggs Index aims to assess how well a site does all the complex tasks it is required to perform.

Dan will discuss:

• What makes a top-class corporate web presence
• How to use the FT/BC Index to improve your website
• Placing a dollar value on the business contribution of your web properties

Risk, compliance and your CMS: Looking outside the box for enterprise website governance

Scott Liewehr, Senior Consultant, Web Content Management, The Gilbane Group

CMS has revolutionized the online publication process. Companies can now get their content online faster and more economically than ever before. However, this freedom has come at a cost: the websites of global companies are often plagued by serious compliance problems, which undermine the user experience, damage brand and put companies at risk. These symptoms of broken governance are signs that CMS alone is not enough for enterprise-wide control of website quality and compliance.

Scott will discuss:

• What are the critical web governance risks and issues facing global organizations?
• Is your CMS implementation meeting these challenges?
• What solutions are available to address governance needs that are not addressed by CMS?

BREAK

Creating an enterprise framework for website governance

Simon Lande, CEO, Magus

In an enterprise environment, a common framework for website governance is now recognized to be as essential as a common CMS.  Adopting a common framework enables organizations to connect the dots of their global web initiatives, so they can systematically align their online operations with their business goals, manage risk and increase productivity.

Simon will present:

• Key components of an enterprise governance framework
• Closing the loop: coordinating people, policies and processes
• Measuring the success of your strategic plans and KPIs

The business case for website governance: Translating web jargon into business risk

Lisa Welchman, Founding Partner, WelchmanPierpoint

For years, organizations have been managing their websites by tactically reacting to the latest trends in technology. As a result, websites are frequently a confused mess of technology and content. An effective web governance framework enables organizations to sort out decision-making for their website and emplace proper policy and standards. All of that requires an investment in people and tools; but, frequently web managers are stalled or frustrated when they approach executives for resources to address web governance concerns. Lisa Welchman will explore how to garner executive support for a web governance initiative in your organization.

Lisa will address:

• What executives see when they look at the corporate website
• Speaking the language of business
• Making the promise – what executives will get for their sponsorship and investment
• Following through – reporting to executives on their return on investment

Concluding discussion

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