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Defining success: How well is your website doing its job?
Websites are expensive, and return on investment is hard to pin down. What is needed is a way of judging whether a web presence is as good as it can be, both in business value terms and relative to its peer group. The Financial Times Bowen Craggs Index aims to assess how well a site does all the complex tasks it is required to perform.
Dan will discuss:
Scott Liewehr, Senior Consultant, Web Content Management, The Gilbane Group
CMS has revolutionized the online publication process. Companies can now get their content online faster and more economically than ever before. However, this freedom has come at a cost: the websites of global companies are often plagued by serious compliance problems, which undermine the user experience, damage brand and put companies at risk. These symptoms of broken governance are signs that CMS alone is not enough for enterprise-wide control of website quality and compliance.
Scott will discuss:
Simon Lande, CEO, Magus
In an enterprise environment, a common framework for website governance is now recognized to be as essential as a common CMS. Adopting a common framework enables organizations to connect the dots of their global web initiatives, so they can systematically align their online operations with their business goals, manage risk and increase productivity.
Simon will present:
Lisa Welchman, Founding Partner, WelchmanPierpoint
For years, organizations have been managing their websites by tactically reacting to the latest trends in technology. As a result, websites are frequently a confused mess of technology and content. An effective web governance framework enables organizations to sort out decision-making for their website and emplace proper policy and standards. All of that requires an investment in people and tools; but, frequently web managers are stalled or frustrated when they approach executives for resources to address web governance concerns. Lisa Welchman will explore how to garner executive support for a web governance initiative in your organization.
Lisa will address: