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Digital Customer Experience Governance Demystified

Ron Rogowski, Forrester Research
February 2013


Governance is a critical discipline - especially in today’s complex multitouchpoint world.

This report outlines the steps customer experience professionals must take to optimise and continuously improve their digital customer experiences. Its goal is to help you understand how to coordinate and prioritise improvements to the overall digital customer experience.

Digital Customer Experience Governance Demystified

In this report

  • Governance: Maligned And Misunderstood
  • Digital Customer Experience Governance Demystified
  • The Keys To Effective Digital Governance

Download a free copy of the report using the form on the right.

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