A panel of experts who manage websites for the likes of Unilever PLC, Shell International B.V., the UK Cabinet Office and LBi have come together to share best practice with the new BSI British Standards code of practice: PAS 124:2011: 'Defining, implementing and managing website policies and standards'.
Find out more about PAS 124:2011 and whether it's right for you:
Creators of PAS 124:2011 from ActiveStandards, LBi and Cabinet Office as well as users from Aviva, Parliament.uk and Informa describe the utility and application of the specification.
This 5-minute movie quickly answers the questions:
A handful of comments from the creators of PAS 124:
"Websites today are multi-everything: multi-channel, multi-sourced, multi-editor, multi-country, as well as being localised, personalised and dynamically targeted. The PAS provides a clear process framework to help organisations deploy website policies and standards efficiently without over-burdening them with needless bureaucracy."
"The updated PAS 124 demonstrates the demand from the web industry for a robust standard and the need for the framework to evolve. With website governance growing ever more complex, so the need for a rigorous and practical code of practice becomes increasingly important. PAS 124:2011 is the answer."
"For companies, such as Shell, which have a multi-site, multi-editor and multi-lingual web presence, having the appropriate processes in place to ensure adherence to website policies and standards is essential, both to ensure consistency in the way our brand is presented online, and to maximise the return on our web investment. The framework set out in PAS 124 will help organisations achieve these goals."
"Managing website standards in the dynamic world of the web presents managers with a common set of challenges. PAS 124 is written by the people whose job it is to face and overcome these challenges on a daily basis, and therefore it provides real-world advice which will get website policies and standards working for every type of organisation."
"The Cabinet Office sets stringent targets for the quality, performance and equal access of all government websites. The effective deployment of website policies and standards is key to achieving these goals. PAS 124 provides a practical roadmap to help every company improve online governance and deliver a better user experience to the widest-possible audience."
"Investment in website policies and standards translates into clear commercial opportunity by saving companies time and money and strengthening the impact of their online brands. PAS 124 provides an excellent frame of reference for any organisation implementing enterprise websites."
"Companies with international websites need to consider the impact of regional differences, and ensure that their local websites meet local audience needs. PAS 124 addresses these issues and helps companies find the right balance between central and local control – a key issue for all global organisations."
"Today’s web managers need to be aware of an increasing array of online standards, including local, national and international regulations and legislation. Failure to meet compliance obligations leaves companies open to legal liability and costs. PAS 124 will help managers keep on top of their responsibilities and mitigate risk."