Research & resources


The elephant in the room
So here I am, after a good chat with some top executives at several large companies, with this persistent line running through my head. Actually, the line is a paraphrase of a sly observation that the writer Mark Twain once made about the weather. Here it is: Everybody talks about the Web, but nobody does anything about it. True? It’s a bit of an exaggeration; otherwise, a large number of enormous digital consulting firms would evaporate overnight. Still, every day I find myself wondering how so many
J. Boye ActiveStandards evaluation report
J. Boye vendor evaluation reports provide an unbiased, accessible and easy-to-use tool to evaluate whether a technology
Digital Governance Masterclass With Lisa Welchman and Kristina Podnar
Full-day, intensive masterclass with Lisa Welchman & Kristina Podnar Many organizations have been operating online for 20 years and still don’t know who is really “in charge” of their online presence. That lack of clarity often slows the pace of
Cover image of Forrester report
This report outlines the key elements of a digital customer experience strategy, where it derives from, and how firms can get