Digital governance is a framework for establishing accountability, roles, and decision-making authority for an organization’s digital presence - which means its websites, mobile sites, social channels, and any other Internet and Web-enabled products and services. Having a well-designed digital governance framework minimizes the number of tactical debates regarding the nature and management of an organization’s digital presence by making clear who on your digital team has decision-making authority for these areas:
- Digital strategy: Who determines the direction for digital?
- Digital policy: Who specifies what your organization must and must not do online?
- Digital standards: Who decides the nature of your digital portfolio?
When these questions are answered and your digital governance framework is well implemented by leadership, your organization can look forward to a more productive work environment for all digital stakeholders and a higher-quality, more effective digital presence.
The business case for digital governance
Over the years, the organizational online presence has grown organically to such an extent that ad hoc and informal business processes and management and production guidelines are no longer adequate to manage it. The continued growth of the organizational digital presence managed by informal processes and guidelines exposes organizations to risk and liability. Key risks include loss of credibility, loss of market share, resource waste, and risk of litigation. While the risks associated with a corporate digital presence can not be completely eliminated, they can certainly be mitigated and the liabilities which come along with an underperforming online presence reduced - but only if organizations apply sensible governance constraints over digital operational practices.